Marketing Audit Checklist

The questions worth answering before spending on a new campaign, not after.

Most campaign underperformance traces back to something that was never checked before launch, not the creative itself. This is the check pass worth running first.

• Is conversion tracking actually firing correctly, verified end to end, not just installed?
• Does every channel route to a page built to convert that specific visitor's intent?
• Is there a documented ideal customer profile, or is targeting based on assumption?
• Are past campaign results written down anywhere, or does every campaign start from zero?
• Is CRM segmentation doing real work, or is every contact getting the same sequence?
• Does the reported metric (impressions, clicks, reach) actually tie to a business outcome?
• Is there a named owner for each channel, or is everything "the marketing person's job"?