Three brands under one engagement, Cafero, XBooster, and 77, part of the Luna Project inside Digimune Indonesia, needing distinct calendars and voice without blurring together or being read as separate clients.
Cafero runs editorial, jetsetter luxury photography ("caffeine that skips the café"). XBooster leans into neon, high energy studio product shots. 77 Pouches stays clean: premium fruit and mint styling. IndoTek and Andiamo are further projects under the same Digimune Indonesia engagement, case studies pending.
Three genuinely distinct brand voices running in parallel under one engagement, not blurred into one generic feed. All three Luna brands launch in Bali, June or July 2026. Ongoing.
One engagement, not four separate clients. The ownership structure needed to be explicit from day one, or every brand under it reads as its own disconnected account.
