Two related brands, a weak, disconnected online presence, thin on Instagram, no simple way for a visitor to find one brand and land on the other.

I built the connective tissue first, a Linktree landing page and a Facebook Page, then linked Instagram and Facebook across both brands. The logo and social strategy sat on top of that structure, not instead of it.

A working digital presence, a new logo, and two brands actually discoverable through each other instead of existing as disconnected accounts. The account now runs a consistent template system, black background, yellow and red accents, still active today, mixing productivity tips with the brand's own voice rather than generic reposts.