Four client brands running concurrently, each needing independent campaign management on a combined IDR 80M ad budget.

I A/B tested interest-based versus lookalike targeting separately for each client, then documented the winning configurations as playbooks so the next campaign didn't start from zero.

Managed 88 Meta Ads campaigns across the four brands. Found three documented gaps between targeting intent and actual audience behavior, adopted directly into product positioning and pricing the following quarter.