Work / Dream Box
Dream Box
Four client brands running concurrently, each needing independent campaign management on a combined IDR 80M ad budget.
Work
I A/B tested interest-based versus lookalike targeting separately for each client, then documented the winning configurations as playbooks so the next campaign didn't start from zero.
Outcomes
88Meta Ads campaigns managed
3Documented targeting gaps adopted into positioning and pricing
Running the campaigns mattered less than writing down what worked. That's what kept the next campaign from starting at zero.