A digital agency's client portfolio needed CRM sequences that actually converted, not just automated sends going out on schedule.

I built segmentation logic and wrote copy for each touchpoint separately, then automated the parts that were pure manual overhead, contact tagging, sequence enrollment, lead status updates.

1,534 emails delivered at a 14.4% click-through rate against a 2–3% B2B industry benchmark. 74 qualified leads generated. Automation removed 2 hours of manual CRM work every week.