Work / KKBC
KKBC
A digital agency's client portfolio needed CRM sequences that actually converted, not just automated sends going out on schedule.
Work
I built segmentation logic and wrote copy for each touchpoint separately, then automated the parts that were pure manual overhead, contact tagging, sequence enrollment, lead status updates.
Outcomes
14.4%Click-through rate
74Qualified leads generated
2 hrs/weekManual CRM work removed by automation
Segmentation and copy carry a CRM sequence. Send volume doesn't.