Services / Performance Marketing
Performance Marketing
Paid campaign management, CRM segmentation, and structured testing across Meta Ads, Google Ads, and email.
Who it's for
- Brands running paid media without a clear read on what's actually converting
- Teams whose CRM sends go out on schedule but don't move numbers
Problems it solves
- Ad spend that isn't tied to a measurable qualified-lead outcome
- CRM sequences with no segmentation logic behind them
Scope
- Meta Ads / Google Ads campaign management
- CRM segmentation and sequence design
- A/B testing and documented playbooks from what worked
Not included
- Organic-only social management (see Brand & Digital Presence)
- Guaranteed click-through or conversion rates
Process
- Baseline
Establish what's currently running and what it's actually producing.
- Test
Run structured tests against a clear hypothesis, not random variations.
- Document
Write down the winning configuration so the next campaign doesn't start from zero.
Deliverables
- Campaign structure and targeting logic
- CRM segmentation and sequences
- A documented playbook of what worked, for the next campaign
FAQs
What platforms do you run campaigns on?
Meta Ads Manager and Google Ads, with HubSpot or Mailchimp for CRM sequencing depending on the client's existing stack.
Do you write the ad creative too?
Copy and targeting logic, yes. Video/photo production is scoped separately depending on what exists already.