Meta Pacific
Two connected workstreams for the same Bali creative-technology brand: an assignment-based brand direction and a production website built to make the offer, work, and enquiry path clearer.
Meta Pacific had broad capability across strategy, production, technology, and growth, but the public presentation needed a clearer position and stronger proof. The brand-direction assignment explored how that position could look; the website work turned the operating offer into a live, structured digital presence.
- Brand direction, identity routes, campaign applications, and landing-page concepts
- Website information architecture, content structure, responsive implementation, and conversion flow
- Search foundations, analytics, lead routing, and production QA
Brand-direction assignment: built and presented distinct visual routes, logo systems, campaign applications, and landing-page concepts using Meta Pacific's real photography and service context.
Production website: structured and shipped the public site across services, solutions, work, field notes, resources, pricing, and contact paths, with mobile behavior and technical search foundations checked before release.
- The brand-direction work was produced as an assignment and is shown as design exploration, not as a claim that every route was adopted as Meta Pacific's final identity.
- Website validation records confirm the tested build and deployment state at the time of review; they do not imply ongoing control of later content or infrastructure changes.
The assignment and the website make more sense together when their roles stay explicit: one explored the direction, the other shipped the public system.
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