Independent practice by Jerio

What matters.Built.

The brand people see.
The systems that make it work.

I work across digital marketing, websites, and business operations, from the first decision to the day-to-day running.

Explore the work

Inside the work

Identity → application

Meta PacificBrand-direction assignment

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Strategy & brandSEO · SEM · CRMWebsites & digital experiencesAnalytics & operational systems

Selected work

See what changed.

Different problems.
A closer look at the work behind them.

01 / Strategy + Brand + Web & ConversionDelivered

Meta Pacific

Brand direction and website strategy

The problem: A broad creative-technology offer needed a clearer public presence.
The work: Brand-direction studies and a production website, brought together in one case study.

Two connected workstreams

Inside the project

02 / Operations + SystemsOngoing

Blue Tick Ice

Operations lead, six departments

The problem: Six departments needed shared operating practices and reliable reporting.
The work: Team training, a reporting pipeline, and recurring account operations.

Weekly reporting: 4 hours to under 5 minutes

Inside the project

03 / Marketing + BrandOngoing

Digimune Indonesia

Multi-brand marketing management

The problem: Cafero, XBooster, and 77 needed distinct content under one engagement.
The work: Separate visual directions, brand voices, and content calendars.

Ongoing multi-brand marketing

Inside the project

04 / Brand + MarketingDelivered

Soracha

Brand identity & photography direction

The problem: A new food-and-beverage brand needed an identity and a public presence.
The work: Brand identity, photography direction, and marketing materials.

Identity and campaign applications

Inside the project

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The approach

Before the build,
get the question right.

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01What

Understand the actual problem.

Review the existing work, speak with the people using it, and map where things break down.

Leave withA clear problem, supported by evidence.

02Matters

Decide what is worth changing.

Agree on the priorities, responsibilities, and scope. Define the result before choosing the tools.

Leave withA practical scope and a shared definition of success.

03Built

Put the work into use.

Build, test with the team, document the decisions, and hand over something people can keep running.

Leave withA working system, with a clear owner.

Experience

Where the work happened.

Allo.Society

Founder & Operator2023-present

Brand builds, campaign strategy, CRM systems, and social management for founders without an internal team.

Blue Tick Ice

Operations, six departmentsBali

Manufacturing operations, reporting systems, and account retention in Bali.

Digimune Indonesia

Multi-brand marketing managementOngoing

Cafero, XBooster, 77, plus IndoTek and Andiamo under the same engagement.

Dream Box

Paid media management

88 Meta Ads campaigns across four client brands.

KKBC

CRM strategy

Segmentation and sequence design for a digital agency client portfolio.

RevoU

Digital Marketing Specialist, then Project Officer

SEO delivery, then mentoring 450 students across 4 cohorts.

Selected Studies

Independent studies.

Independent and conceptual exercises, never commissioned, never implemented for a real client.

Independent Case StudyIfurnholic

A brand optimization study and paid ads strategy, done independently rather than as commissioned client work.

Independent Case StudyPPA Academy

A SWOT, product-market fit, and growth/risk strategy deck, done independently rather than as commissioned client work.

About

A background in marketing and operations.

I build brands and run digital marketing for founders without an internal team. My background also includes fleet compliance, factory operations, and reporting systems.

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Field Notes